We are more than a fashion brand. Weeam it’s a space for creativity, personal journeys, self-expression, and community.
Beyond creating our own limited editions, we love being surrounded by people who share our passion for creating things that hold deeper meaning. It’s not just about selling products. The beauty of being open to everything is that life surprises you, growing your community and reflecting your own journey with people you encounter. That’s how Weeam met Husi – a brand with purpose.
Hugo Simon, a French expat living in Amsterdam, began his career with iconic brands like Adidas, Nike, and Yves Saint Laurent. After a pivotal role at Tommy Hilfiger, he gained the knowledge and experience to embark on his own path. Following a life-changing experience, Hugo merged his mindful journey with his love for fashion to give back. Watch the video to learn more.
Where Weeam and Husi meets
I met Hugo at hyperhumaine workshop in summer. It was a stunning sample of the somatic work that Mylene does in the New Yoga Shcool in Amsterdam. We both started talking about who we are, and not surprisingly, both having worked at Tommy, we had experiences to share. Soon after we gotten into our brands purpose and we realised we had the same mission – to make quality pieces, that are a reflexion of our life journey. Garments that are more than stylish pieces but they push you to think and to be creative. And over everything, that they are produced under demand.
And what we have more in common, we want our message to get to people.
We had our first content attempt in Princeneisland, where our Weeam undoubtibly favorite stylist Cris Lazaro, created magic, from both our wardrobes to style Hugo. We had a great afternoon the three of us together shooting this beautiful pictures, in a quiet side of the city where Hugo gets inspired.
Cris chose the Classic Denim Shirt to style with one of my favorites Husi tess, Flow, the Gili Shirt to go with Healthy Table, and our Reversible Detachable Bomber Jacket in communion with Perfect Timing.
All products are available for pre-order.
Weeam loves to give great stories, though who knows me well, somedays tecnology is not on my side and so I made a first degree student mistake and did not record sound in the video. However things happen for a reason so we got the chance to try again, in a even qieter last tail of the summer evening, right next to our homes in a the sunset of Erasmuspark. The result is spot on Husi’s streetwear style that we love.
